Digital Media Degrees and Certificates

Associate of Arts Degree in Web and App Design

This program provides foundation design skills and technical planning for web and app design fields. Foundation skills in strategic thinking, planning, wire framing, and technology platforms are stressed. Other areas of focus include visual communication, interaction and user experience. Upon completion of the degree, students will be able to:

• Plan, develop, test and market web and app products

Upon completion of the program, students are prepared for employment in app design and development and may be prepared for employment as a digital media assistant, front end web developer or designer, and multimedia producer.

Required Courses (25 units)

Course Number	Course Title	Units
DIGM 2	Introduction to Electronic Communication	3 units
DIGM 3	Introduction to Graphic Design	3 units
DIGM 4	Principles of Design	4 units
DIGM 20A	Interface Design	4 units
DIGM 21A	Web Development 1	4 units
DIGM 21M	Introduction to App Design	4 units
DIGM 86	Portfolio Planning and Review	3 units

Electives: Choose 5 units

Course Number	Course Title	Units
DIGM 1	Digital Applications Basic	3 units
DIGM 11	Blogs and Site Development: WordPress	1 unit
DIGM 14C	Digital Illustration: Illustrator	4 units
DIGM 21B	Web Development 2	4 units
DIGM 21X	Application Design and Development 2	4 units
DIGM 22A	Digital Video 1	4 units
DIGM 25	Introduction to Internet Marketing	1 unit
DIGM 25A	Advanced Internet Marketing	1 unit
DIGM 25B	Social Media Marketing	1 unit

Total Major Units: 30 units

Total GE Units: 22 units (3 units of Area C GE covered by DIGM 2) plus 8 additional units of degree applicable courses: GE or major elective courses

Total Degree Units: 60 units

Certificate of Achievement in Web App and Design

The Web and App Design Certificate of Achievement requires the successful completion of 5 required courses and 2 elective courses (25 units).

This program provides Career Technical Education in the areas of digital communications, user experience, graphic design and web/App design. Students have the opportunity to plan, develop, test and market web and App design solutions with an emphasis on functionality and code using optimal parameters, accessibility standards and user experience guidelines.

Upon completion of the program students will be able to:

• Plan and create client-focused websites that weave traditional design concepts, innovative interface ideas, and current technologies together in order to deliver and market quality web and mobile solutions

Upon completion of the program, students are prepared for employment in app design and development and may be prepared for employment as a digital media assistant, front end web developer or designer, and multimedia producer.

Major Requirements (17 units)

Course Number	Course Title	Units
DIGM 1	Digital Applications Basic	3 units
DIGM 3	Introduction to Graphic Design	3 units
DIGM 14C	Digital Illustration: Illustrator	4 units
DIGM 20A	Interface Design	4 units
DIGM 86	Portfolio Planning and Review	3 units

Choose One Concentration

Electives for concentration in Web: DIGM 21A and DIGM 21B

Course Number	Course Title	Units
DIGM 21A	Web Development 1	4 units
DIGM 21B	Web Development 2	4 units

OR

Electives for concentration in App: DIGM 21M and DIGM 21X

Course Number	Course Title	Units
DIGM 21M	Introduction to App Design	4 units
DIGM 21X	Application Design and Development 2	4 units

Total Certificate Units: 25 units

Certificate of Achievement in Graphic Design

The Graphic Design Certificate of Achievement requires the successful completion of 7 required courses (20 units) and 8 units of electives. This program provides Career Technical Education opportunities to develop occupational skills focused on graphic design development and production in the areas of: mass communications (broadcasting and print), digital media and graphic design. Students plan and create client-focused design solutions that incorporate traditional design concepts, static and not static layouts, critical ideas, and current technologies. Upon successful completion of this program, entry-level career opportunities exist in graphic design, print production, marketing, corporate communications and other emerging opportunities.

After completing the Graphic Design Certificate of Achievement, a student will be able to:

• Plan, design, create layouts, and prepare files for commercial offset printing.

Required Core Courses (20 units)

Course Number	Course Title	Units
DIGM 1	Digital Applications Basic	3 units
DIGM 2	Introduction to Electronic Communication	3 units
DIGM 3	Visual Design for New Media	3 units
DIGM 4	Principles of Design	4 units
DIGM 11	Blogs and Site Development: Word Press	1 unit
DIGM 86	Portfolio Planning and Review	3 units
DIGM 99	Introduction to Typography	3 units

Electives (8 units)

Course Number	Course Title	Units
DIGM 14C	Digital Illustration: Illustrator	4 units
DIGM 22A	Digital Video 1	4 units
DIGM 25	Introduction to Internet Marketing	1 unit
DIGM 25B	New Media Marketing	1 unit

Total Certificate Units: 28 units

Marketing/Digital Communications Certificate of Achievement

The Marketing/Digital Communications Certificate of Achievement requires the successful completion of 8 required courses (17 units) and 3 units of electives.

This program provides Career Technical Education opportunities in the areas of business communication, marketing, web communications, digital media production, graphic design and web/mobile design. This certificate provides a specialized focus in developing a foundation for implementing marketing ideas and strategies via web and digital platforms. Students have the opportunity to develop ideas and concepts, delineate marketing strategies, construct and present marketing approaches for web and mobile-based campaigns. Emphasis is on researching and writing strategic business and marketing plans, concept and content development, and integrating marketing solutions into digital, mobile and social media environments.

Upon completion of this program a student should be able to implement a marketing and business plan using a variety of digital and new media technologies.

Career opportunities for students with this certificate exist in marketing communications, social media marketing, web and mobile design and production, and other areas in the field of online marketing communications.

Required Courses (17 units)

Course Number	Course Title	Units
BUSN 56	Marketing Principles	3 units
BUSN 78	Business Communication	3 units
DIGM 1	Digital Applications Basic	3 units
DIGM 11	Blogs and Site Development: WordPress	1 unit
DIGM 21A	Web Development 1	4 units
DIGM 25	Introduction to Internet Marketing	1 unit
DIGM 25A	Advanced Internet Marketing	1 unit
DIGM 25B	Social Media Marketing	1 unit

Electives (3 units)

Course Number	Course Title	Units
DIGM 2	Introduction to Electronic Communication	3 units
DIGM 3	Introduction to Graphic Design	3 units
DIGM 99	Introduction to Typography	3 units

Total Certificate Units: 20 units