Catalog 2023-2024

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Small Business Essentials

Certificate of Completion

The Small Business Essentials Certificate of Completion at West Valley College focuses on helping students plan and execute activities required for the successful launch of a small business. It allows students to reflect and understand the implementation issues in starting a new small business including the financial, legal, operational and administrative procedures involved. Students begin to develop a communication and marketing strategy, and gain knowledge of the importance of various types of marketing and how they affect a small business. The main topics covered include: the key components of a business plan; the important factors in choosing a business structure; how to manage business cash flow focusing on the basics of cash, budgets and shortages; and the operations and management aspects of a small business. Students also gain an understanding of the importance of segmentation and targeting in marketing and explore the ways digital marketing can help a small business grow. Some of the topics explored include website optimization to increase website traffic, social media presence, Google Analytics, e-commerce, choosing the best platform for your business, and how to build your business brand. Potential careers specific to these skills include but are not limited to: Entrepreneur, Small Business Owner, Marketing Coordinator, Brand Ambassador, and Business Development Assistant.

Program Requirements (32-36 hours)

Course NumberCourse TitleHours
NCBU054How to Start a Small Business16 - 18 hours
NCBU056How to Market your Small Business16 - 18 hours

Total Certificate Hours: 32-36 hours

Certificates are listed as hours rather than college credit (units). Students must pass and complete the minimum number of hours required.

Upon successful completion of this program a student will be able to:

  • Demonstrate knowledge of starting and operating a business and begin the development of a business plan.
  • Demonstrate knowledge of the importance of various types of marketing and how it affects your small business.
Last Updated 7/19/23