Course Description
The course is an introduction to the basic principles and techniques of advertising as applied to business and to media. Advertising campaigns and their effectiveness are covered.
Units: 3
Credit - Degree Applicable Transferable to CSU only
Course Details
- Grade Options: Letter Grade, Pass/No Pass
- In-Class Lecture Hours: 48 – 54
- In-Class Lab Hours: 0
Requisites and Advisories
- Prerequisites: None
- Co-Requisites: None
- Advisory: None
Transfer Details
- CSU/UC:
Transferable to CSU only