Catalog 2023-2024

Download or Print Page

GDES 012A: Introduction to Internet Marketing

Course Description

This course introduces foundational skills in web marketing. The course focuses on determining customer need, building a marketing framework, developing a brand's story, and identifying strategies for traffic acquisition and long term relationships with customers. Other topics covered include: search engine optimization, web analytics, and the use of a diverse range of media (video, ads, blogs) to develop a compelling marketing campaign.

Units: 1

  • Credit - Degree Applicable
  • Transferable to CSU only

Course Details

  • Grade Options: Pass/No Pass
  • In-Class Lecture Hours: 16 – 18
  • In-Class Lab Hours: 0

Requisites and Advisories

  • Prerequisites: None
  • Co-Requisites: None
  • Advisory: None

Transfer Details

  • CSU/UC: Transferable to CSU only
Last Updated 7/19/23