Katie Woods

Biography

Katie is a bold and strategic marketing and communications leader with over 15 years of experience spanning public relations, brand strategy, marketing, communications, and executive reporting. She combines deep expertise across both public and private sectors with a talent for revitalizing brands, aligning messaging with mission, and driving meaningful results. Katie’s approach centers on creating authentic connections that elevate organizations and inspire action.

A believer in the power of purpose-driven storytelling, Katie leads with an equity lens, ensuring inclusion, authenticity, and accessibility are at the heart of every message. She doesn’t just build campaigns—she builds systems, teams, and cultures where great ideas take root and grow. Whether mentoring rising communicators or launching organization-wide initiatives, she’s as committed to people as she is to performance.

Katie has led transformative branding enhancements that bring clarity to mission, consistency to visuals, and soul to strategy. To her, a brand is more than just a logo—it’s a living promise that an organization should strive to honor in every message, interaction, and experience.

She is also a creative force, having launched dozens of high-impact campaigns, product rollouts, and grand openings while generating viral content that resonates and cuts through the noise. Known for her ability to manage fast-moving, high-stakes communications with clarity and precision, she thrives at the intersection of strategy, storytelling, and purpose.