Promoting West Valley College
The Marketing and Communications team develops strategic, compelling communications that support West Valley College’s mission and initiatives.
Our Priorities
- WVC branding and identity development
- Enrollment marketing
- Promotion of campus-wide events and initiatives
Enrollment Marketing
West Valley College has a new approach to enrollment marketing and will no longer support promotion of individual courses. The Marketing and Communications team works with campus leaders to promote West Valley's unique programs to appropriate audiences. West Valley's integrated approach to enrollment marketing includes targeted messaging and communications on the college website, digital advertising, on- and off-campus outreach events, direct mail, email, texting and social media.
Want to Promote an Individual Program or Course?
As the college shifts toward a more holistic approach to enrollment marketing, the team must prioritize college-level communications. The team will no longer be able to support promotion of individual courses on social media. Based on the college's social media analytics, social media alone is not an effective tool to market courses. If you would like to promote your program or course, please check with your dean, director and/or vice president about adding your program or course information to West Valley's website.
Media Contact
For media inquiries, please contact the Marketing and Communications office at (408) 741-2176.